The Coca‑Cola Company announced on Thursday that Bela Bajaria, Netflix Inc.'s Chief Content Officer, has been added to its board of directors, effective immediately.

"Bela brings a wealth of experience in global business, from building and leading teams to setting strategy," Chairman and CEO of The Coca‑Cola Company James Quincey said and added that Bajaria's "deep background in media also promises to provide our board and leadership with valuable perspective as Coca‑Cola continues to evolve and strengthen its marketing model."

In her role as Netflix's chief content officer, Bajaria manages all television and film for Netflix across all languages while handling an annual content budget of about $17 billion. With her addition, Coca-Cola's board now has 12 directors.