DIR.LINE.INS.LS-,10909090/  GB00BY9D0Y18  /

Direct Line Insurance Group plc is a British retail general insurer with leading market positions in the UK. They sell insurance through a range of own brands and several partnership brands or Brand Partners. These include the own brands: Direct Line, Churchill, Privilege, Green Flag and NIG and partnership brands. Their business comprises the divisions with primary market segments: Motor, Home, Rescue and other personal lines and Commercial. Their motor business is cover of third party liability, fire and theft, and accidental damage. In addition, they offer covers for motor legal protection, guaranteed hire car, and protection for no-claims discount. The company’s personal home insurance business is cover of buildings, contents, accidental damage and personal possessions. In addition, they offer covers including family legal protection and home emergency. The group’s rescue and other personal lines business in the UK include rescue and recovery insurance products as well as travel and pet insurance. The main brand is Green Flag. In addition, they provide commercial insurance for micro businesses small and medium enterprises in the UK. Their commercial products include commercial property, business interruption, general liability, personal accident and commercial motor insurance. Primary channels are: direct-to-consumer sales (phone and internet), price comparison websites, banks and other partners, broker channels. Established in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication.